Against Simplicity.
Conventional product wisdom treats complexity as a problem to be reduced. At tonies — IoT, licensed content, subscriptions, global distribution — complexity is the moat.
Event page → ⋈ Executive Builder · Product × Tech × Teams
Executive Builder. Master generalist.
20 years across 5 industries: engineer → product → business leader. VP of Product & Tech, growing products and teams. Currently transforming how teams work in an AI-native era that expedites learning.
02 // missions
What I've built across 5 industries.
Each chapter was a different mission, a different stage, a different country. The breadth isn't a side effect of the path — it's the asset.
- L&T 2007 – 2009
First professional code. Cash-flow visibility systems for Pawan Hans.
The discipline behind software craft as a baseline.
ERP & Finance IoT/Hardware -
2009 – 2015 Build an e-procurement & e-invoicing solution concept-to-revenue.
$MM ARR. 100+ enterprise customers. 12 countries. 5 patents.
B2B SaaS ERP & Finance -
2015 – 2017 Engage shoppers to collect & spend loyalty points across 20 brands.
15M+ Shukran members. 1,500+ stores. 15 e-commerce brands.
Retail Loyalty -
2017 – 2021 Subscription revenue growth and retaining active learners.
10M+ learners. 230M+ revenue scale. Doubled the PM team.
EdTech Retention -
2021 – Present D2C growth through international & portfolio expansion; engage families with new hardware + digital products to expand LTV.
10M+ households. 10 markets. 100M+ Tonies sold.
D2C IoT/Hardware Content Publishing -
side venture Housing-community SaaS that was ahead of its time.
Entrepreneurial learning through a GTM failure — what I'd do differently has shaped every product I've built since.
Entrepreneurship B2B SaaS
03 // craft & practice
Perfecting craft through sharing practice.
Quality was never about bugs. AI revealed it.
04 // reading
Notes from the practice.
Five pieces I'd point you to first. The full archive runs to 140+ posts across product, teams, transformation, and the practice of building.
Strategy is mostly subtraction.
Choosing what to do is the easy half. Choosing what not to do — and defending the cut when the room disagrees — is the work.
2025 · 11 read the essay →
If nothing on your roadmap makes you uncomfortable
Strategy is a set of choices. If every item has unanimous support, you're optimising for comfort.
2026 · 04 read →
The meeting that should have been a decision.
Most alignment meetings exist because someone isn't empowered to decide.
2026 · 03 read →
What I learned rebuilding from scratch three times.
At 17, at 29, at 31. Each time: no playbook, no safety net.
2026 · 02 read →
Hire for judgement, not credentials.
Credentials tell you what someone has done. Judgement tells you what they'll do when the situation doesn't match the playbook.
2025 · 10 read →
04 // what I bring to teams
What I bring to teams.
Hungry teams that want to reinvent.
Three commitments that don't change when the company, market, or stack does.
05 // contact
Excited to shape what's next.
What excites me: ambitious teams turning complexity into compounding value. A transformation mandate at a growth company where the mission matters. Building a product-technology function measured on product success — customer-centric, AI-native, and impactful.