Tag Archive: Product Management


As discussed in my previous post about responsibilities of a product manager, product management continues to remain the less spoken about profiles in the  otherwise large Indian IT industry. With the growing number of products in the Indian webspace, the demand for experienced PMs is likely to peak in 2012-13. But there’s still time! For now, Product management in India is less concrete (in terms of the role), and holds huge potential as precisely summarized by Gopal Shenoy here. That post echoes the thoughts of quite a few Indian product managers. Here are my comments to few of the points:

@ #2:They manage products sold in the US

This seems quite obvious given the fact that a lot of product companies in India are either outsourced product development or developing enterprise products for global top companies and US/Europe are their biggest markets. Thus, most young PMs there will report to account managers or senior PMs posted on-site. Having said this, one cannot ignore the outburst of internet product companies catering to the local market, mainly into eCommerce & social.

@ #3: Too many titles for the same profile

Totally agree! Quite a few of us are left out of the product management mainstream because of varying titles conferred upon us: program managers, business analysts, software consultants, and what not. But no matter what how they’re referred to, they’re all doing the same thing – and some don’t even know they’re developing products (more on this, coming soon).

@ #4:Engineering & Proj Mgmt folks moving into Prod Mgmt

There’s more to it. Not just development folks, but there are freshers, folks from quality and even some from business who are keen to move in. Those who have understood the challenge & responsibility want to get at it on account of passion & enthusiasm, and not just a career ladder or salary booster.

@ #5: “They are confident, fearless and hungry

Courtesy: memorya-grinnes.blogspot.com/

Crayon Shin Chan

When I think of Gopal saying that to me, my reaction is not other than that of crayon Shin Chan when he says, ‘Don’t praise me so much’ (which sounds funnier in the Hindi dubbing when he says, ‘Itni taarif bhi mat karo!‘) But that goes without saying for all of us – we are all  way too passionate about our products!

Read the original post by Gopal Shenoy and some very interesting comments here: http://productmanagementtips.com/2011/02/09/india-product-management/

Is that an amusing title? If yes, then product management (PM) has retained its title of being one of the most esoteric functions in IT. And this has reasons: compared to the epic number of service organizations, there exist only a few product companies, implying a fewer number of product managers – a breed that can’t be found in herds. Despite of a severe need for PMs within  the chamber, the absolute demand compared to other profiles is minuscule, causing the profile to remain unexplored even by recruiters. Whether or not that makes PM a big deal, the ones that have tasted it will agree that it demands a unique mix of aptitude, attitude & innovation – that can’t be taught in class. And above everything else, it demands hell-a-lot of responsibility.

Most people destroy the niche status of product management (PM) by confusing it with project management. I would say, planning, execution & reporting is only a minuscule part of the PM profile. PM is everything about the product from vision to release which is not a simple 1-step transition. At least, it involves:

  • Envisioning a product that solves a problem or improves some productivity parameter
  • Understanding the market for the product & preparing a market requirement document (MRD)
  • Creating a concept to get management buy-in; At senior levels with P&L responsibility, it may accompany projecting numbers
  • Detailing the product functionality & behavior through prototypes & product requirement document (PRD)
  • Maintaining a prioritized feature roadmap View full article »

Jargon: Disruptive Innovation

Disruptive innovation describe innovations that tend to get competitors jump out of their seats. This is something – highly desirable – that the market has never seen before. Wikipedia gives the example of lowering price, but undercutting is a relatively common phenomenon. However, ‘designing for a different set of consumers’ is quite apt.

It is every product manager’s dream to conceptualize a product, or at least a feature that does creates such a wave in the market! And if you ever happen to be at the receiving end of a product demo – like the one that I usually deliver – this is the best compliment you would give. Cheers!

In the current age of On-Demand & SaaS combined with multi-tenant hosting, we are likely to generate tons of activity data every hour. For this data to be useful to administration & support teams, IT has to plan for its conversion to information. The strategy to implement information logging should be built right into the development process.

The Confusion

However, to most people, that I have communicated with while developing systems,

  • the terms Audit log, server log, audit trail, time-stamping, change history are synonymous
  • implementing ‘soft-delete’ probably appears a development overhead

I don’t know if it is because of exposure to ERP or otherwise, but unlike these people, I am overly sensitive to recording audit trails. Are you one of these? Are you not convinced about implementing a logging strategy? Then this post was written thinking about you. View full article »

prasadgupte | 1999-2012