Following, appreciating & criticizing change is so important in this fast moving world. Changes, especially those to internet products, is what Product managers should be keen about. One should spend time understanding 3 aspects about any product: changes, what’s good & what’s not. When it comes to internet banking, there are a ton of players out there and I know that you can’t get a sneak peak into all. And looking over the shoulder when someone’s using Net Banking is criminal. But you can always ask your friends for a tour of internet banking account (what are friends for?) with greater focus on features & design, and lesser on the numbers $$$!
Anyway, the point is that I’ve had the chance to look at quite a few online banking portals, of which AXIS stood out and had something to be written about. Somewhere around Diwali last year, AXIS Bank introduced a great new feature called NetSecure that ties your account to a computer via a special password (over and above your login & transaction passwords) which has remained unmatched. In December, they revamped their internet banking website which was otherwise constant since the UTI Bank era (Until mid 2007 AXIS Bank was called UTI or Unit Trust of India Bank). Trust me, when compared to a host of competitors (see below), this portal is a unique blend of style & a de-cluttered interface; an overall WIN in terms of the features, usability & design. Here’s what I loved, with some suggestions at the bottom.
1. A clean header that is in line with the branding (unlike the ICICI website that can be confused with the RSS portal). Another bank with excellent, consistent branding is Saraswat Bank: pleasant colors that looks great everywhere: from leaflets to hoardings to their website.
2. The landing page shows a neat summary of all your accounts Continue reading Why I love internet banking with AXIS Bank