A couple of days back I read in the newspaper that Brazil’s hot-selling soap opera is one based on the Indian caste system. Caminho Da India (that’s not Punjabi! It Portuguese for ‘India’s Way’) is set in Rajasthan & revolves around a dalit boy who falls in love with an upper-caste girl facing opposition from their families and society. The Portuguese show has its entire production team and actors flown down from Brazil, yet revering traditional Indian values by not kissing on screen. The show has gained so much popularity that Rajasthani trinkets make a fashion statement on Brazilian streets. Also, chai, theek hai and bhagwaan ke liye have become household parlance. Continue reading Globalization in Showbiz: Can we have ‘Is Janam Mohe Brazil Hi Bhejo’ ?