This week I read about Brazil wanting to amend its constitution to make happiness a right for its citizens. Having worked its way up to achieve a GDP of over $2 trillion, Brazil is now working towards having happiness on the nation’s to-do. However, it is currently struck with threatening issues such as health, education, poverty & an alarming crime rate. To ensure happiness of citizens means to work around these issues, deliver world class education & wipe out crime on their streets. In-house resources and independence in science & technology that is already existant, accompanied by a loyal travail from the government can pretty much add up to the happiness they seek.
Whenever a discussion around happiness comes up, Bhutan is what comes to my mind first. Ever since I’ve been there, I haven’t been able to neglect its focus on ‘Gross National Happiness‘ that they made part of the national propaganda in the ’70s. And the rest on GNH here is purely my opinion, based on what I heard & understood from locals. The government, backed by the monarchy, is extremely responsible when it comes to delivering quality education, health care services & dealing with crime. Almost everything they need is transported from India and we are in a way responsible for their defense. Despite of the transport costs involved in every commodity, the government subsidizes everything from fuel to cars. Perhaps, that’s the reason why everyone from commoners to monks have SUVs. Bhutan is extremely beautiful and rich in culture. Tourism is already a top 5 contributor to its $2 billion economy, but Continue reading The pursuit of happiness in developing nations
Don’t we all go crazy for brands? We have a favorite brand for everything – from cola to cars. We even brand people around us, by keeping names that are easier to remember and fun to call out. Then why don’t we brand the greatest moments of our lives?
Consider this: you went on a date that was really great – something that made you realize the meaning of ‘awesomeness’. Then why don’t you just go ahead and call it ‘Awesomeness Redefined’? Isn’t that sweet? ‘Date’ is just used as a homophone here; you can go on to brand every notable event in your life. And this need not be the good ones only, after all people have tagged Bloody Sunday & Black Friday (who knew that such a catastrophic day could leave people eagerly waiting on streets?).
And trust me, there are notable advantages of doing this:
- It will make it easier to remember that event, thereby avoiding embarrassment & tirade that follows when you miss it
- When it appears on your calendar, not only will it bring you a smile but it will also help restore the excitement
- Its cryptic enough to be understood by anyone other than those involved, making it ideal for things that make you hide your head in the sand
- It can be used as a good reason to get away. Think about it: When you’re celebrating that date 15 years hence & have to leave kids behind, you can disguise ‘awesomeness redefined’ as being anything else: from a live music concert to a food festival to a session on ‘better parenting’. And your kids won’t really mind you going for the last one 😉
So what brands have you created yet? And take my advice, bringing in an advertising professional in your life just to help you with this is simply an overkill. However, there could be other, better reasons to do so 😀