Its hard to live in the Middle East and not know about Shukran. After all, its the largest retail loyalty program in the Middle East & North Africa, and I’m proud to lead the program’s digital initiatives.

With 15 million members across 10 countries, thinking about scale has become a habit. And here’s how we solved the problem our members forgetting to carry their Shukran card or discount coupons. Read more about the launch at the Web Team’s Official Blog.

[Update 24-Jun-2016] The Shukran app’s very first time at The Loyalty Magazine Awards won us runner-up position in 2 categories:  Best User Experience and Best Coupons Programme. Couldn’t be happier!

LAUNCH: The digital version of your Shukran card & coupons! – Web Team @ Landmark Group

As a Web Team, we strive to deliver an awesome shopping experience for our customers and the last thing we want is for our members to miss out on a discount, or not be able to spend Shukrans when they’re not carrying their Shukran card.

I am part of the Landmark Group’s Web Team and my Product Management portfolio includes leading digital engagement channels for Shukran – web, mobile, in-store engagement – and mobile apps for LandmarkShops in UAE & India. More on LinkedIn