Category Archives: Social Responsibility

World Water Day 2010 – Let’s pledge to conserve

Water: Precious & Scarce as it is
Water: Precious & Scarce as it is

Do you know what date it is? 22nd March. I know its not your birthday (unless you are Prof. Aneesh Gangal), neither is mine. Today is World Water Day, observed world-wide since 1992, popularized by the United Nations Conference on Environment and Development at Rio De Janerio that year. And what are we doing? Forget about standing in the world’s longest queue to highlight the global sanitation crisis or using low flow toilets, we’re not even closing taps when we brush. And please note, its not about the money; water is still very cheap at 25 paise (INR 0.25) a gallon. Just that its not enough. Water like other resources is extremely precious & sadly depleting. Let us atleast pledge to conserve & use it judiciously. Read further if you wish to Go Green!

Anyway, we’re talking water. If you are planning to save water, you should first be roughly aware of how much you are using. Similar to the carbon foot print, water consumption by individuals & companies is measured by a water foot print. This includes the total amount of freshwater used directly and indirectly. Direct consumption is on account of drinking, washing, leaving the tap open 🙁 Indirect usage is the water spent on growing vegetables we consume, manufacturing coffee beans, preparing a meat steak, etc. Unfortunately, it takes 20 gallons of water to create a pint of beer. Here is a Facebook app to check out your water foot-print.

So why is water so important?