{"id":2511,"date":"2015-04-28T08:26:03","date_gmt":"2015-04-28T02:56:03","guid":{"rendered":"http:\/\/www.prasadgupte.com\/blog\/?p=2511"},"modified":"2015-04-26T10:04:42","modified_gmt":"2015-04-26T04:34:42","slug":"3-reasons-for-mobile-only-ecommerce","status":"publish","type":"post","link":"https:\/\/www.prasadgupte.com\/blog\/3-reasons-for-mobile-only-ecommerce\/","title":{"rendered":"3 reasons for e-commerce to go mobile-only"},"content":{"rendered":"

A couple of weeks back, Myntra announced it was closing its web-shop<\/a>\u00a0to\u00a0focus on a mobile-only strategy.\u00a0With Myntra’s app-based sales already at 60%, it is now aiming at 90%<\/a>. Soon after, its parent and India’s largest e-commerce site, Flipkart,\u00a0confirmed similar plans<\/a>\u00a0for the next\u00a0year. Why are \u00a0eCommerce giants moving from a mobile-first to mobile-only strategy? Here are the top reasons for\u00a0having users on the mobile platform – all of which directly impact the bottom line.<\/p>\n

1. Customer acquisition & retention<\/h2>\n

With penetration in India expected to reach 45% by 2020<\/a>, mobile-only\u00a0is a flawless strategy to tap into the next generation of eShoppers. A single page m-site is enough to redirect (or force) users to move\u00a0the existing user base to an app. Comparing products across individual apps is painful. Unless someone comes up with a comparison app, that can launch individual apps for detail, users are likely to stick to a single app. Achieving such a mindshare and stickiness is much harder to do on the web.<\/p>\n

2. Insight for direct marketing<\/h2>\n

Once an app is installed, keeping track of consumer behaviour – usage, shopping times, interests, conversion, etc – is very easy. With registered users, additional demographic information is available which together with\u00a0predictive analysis can be used to generate personalized suggestions. Push notifications allow strong, direct interaction with the user. In addition to\u00a0suggestions, it can be used to communicate offers and remind inactive users of abandoned carts, without the fear of getting stuck in spam folders. With direct access to the user, spend on ads & affiliate marketing can be reduced, which otherwise shrinks margins by 8-20%.<\/p>\n

3. Cost savings & increased sales<\/h2>\n

Once developed, apps are cheaper to maintain and can scale faster than the web front and avoid \u00a0scaling issues\u00a0like with the Big Flipkart sale<\/a>. It also helps deliver better user experiences, optimized to generate sales. With users connected 24×7 via mobile, apps allow\u00a0users to shop on-the-go. It also makes bundling, up-selling, cross-selling, and generating repeat business much easier. Direct access to users saves\u00a08-20% of margins otherwise lost on ads & affiliate marketing, driving the customer retention cost to a minimum.<\/p>\n","protected":false},"excerpt":{"rendered":"

A couple of weeks back, Myntra announced it was closing its web-shop\u00a0to\u00a0focus on a mobile-only strategy.\u00a0With Myntra’s app-based sales already at 60%, it is now aiming at 90%. Soon after, its parent and India’s largest e-commerce site, Flipkart,\u00a0confirmed similar plans\u00a0for the next\u00a0year. Why are \u00a0eCommerce giants moving from a mobile-first to mobile-only strategy? Here are … Continue reading 3 reasons for e-commerce to go mobile-only<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":2523,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[722,182],"tags":[1018,1017,1015,1020,1021,1022,1016,1019,523],"class_list":["post-2511","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-marketing","category-sales-marketing","tag-app","tag-ecommerce","tag-flipkart","tag-mobile","tag-mobile-first","tag-mobile-only","tag-myntra","tag-news","tag-strategy"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/www.prasadgupte.com\/blog\/wp-content\/uploads\/2015\/04\/ecommerce-mobile-apps.jpg","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.prasadgupte.com\/blog\/wp-json\/wp\/v2\/posts\/2511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.prasadgupte.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.prasadgupte.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.prasadgupte.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.prasadgupte.com\/blog\/wp-json\/wp\/v2\/comments?post=2511"}],"version-history":[{"count":0,"href":"https:\/\/www.prasadgupte.com\/blog\/wp-json\/wp\/v2\/posts\/2511\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.prasadgupte.com\/blog\/wp-json\/wp\/v2\/media\/2523"}],"wp:attachment":[{"href":"https:\/\/www.prasadgupte.com\/blog\/wp-json\/wp\/v2\/media?parent=2511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.prasadgupte.com\/blog\/wp-json\/wp\/v2\/categories?post=2511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.prasadgupte.com\/blog\/wp-json\/wp\/v2\/tags?post=2511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}