{"id":1219,"date":"2011-03-02T10:06:34","date_gmt":"2011-03-02T04:36:34","guid":{"rendered":"http:\/\/www.prasadgupte.com\/go\/?p=1219"},"modified":"2011-03-22T11:51:23","modified_gmt":"2011-03-22T06:21:23","slug":"why-i-love-internet-banking-with-axis-bank","status":"publish","type":"post","link":"https:\/\/www.prasadgupte.com\/blog\/why-i-love-internet-banking-with-axis-bank\/","title":{"rendered":"Why I love internet banking with AXIS Bank"},"content":{"rendered":"

Following, appreciating & criticizing change is so important in this fast moving world. Changes, especially those to internet products, is what Product managers should be keen about. One should spend time understanding 3 aspects about any product: changes, what’s good & what’s not. When it comes to internet banking, there are a ton of players out there and I know that you can’t get a sneak peak into all. And looking over the shoulder when someone’s using Net Banking is criminal. But you can always ask your friends for a tour of internet banking account (what are friends for?) with greater focus on features & design, and lesser on the numbers $$$!<\/p>\n

Anyway, the point is that I’ve had the chance to look at quite a few online banking portals, of which AXIS stood out and had something to be written about.\u00a0 Somewhere around Diwali last year, AXIS Bank introduced a great new feature called NetSecure<\/a> that ties your account to a computer via a special password (over and above your login & transaction passwords) which has remained unmatched. In December, they revamped their internet banking website which was otherwise constant since the UTI Bank era (Until mid 2007<\/a> AXIS Bank was called UTI or Unit Trust of India Bank). Trust me, when compared to a host of competitors (see below), this portal is a unique blend of style & a de-cluttered interface; an overall WIN in terms of the features, usability & design. Here’s what I loved, with some suggestions at the bottom.<\/p>\n

1. A clean header<\/strong> that is in line with the branding (unlike the ICICI website that can be confused with the RSS portal). Another bank with excellent, consistent branding is Saraswat Bank: pleasant colors that looks great everywhere: from leaflets to hoardings to their website.<\/p>\n

\"Clean<\/a>
Clean & well-branded header<\/figcaption><\/figure>\n

2. The landing page shows a neat summary<\/strong> of all your accounts along with a clear sub-navigation menu and related options on the left panel.<\/p>\n

\"Options<\/a>
Options organized via the Sub-navigation & Left panel<\/figcaption><\/figure>\n

3. Options<\/strong> related to Funds Transfer have never been this clear.<\/p>\n

\"Funds<\/a>
Funds Transfer Demystified<\/figcaption><\/figure>\n

4. The depiction of the funds transfer process<\/strong> crisp & clear.<\/p>\n

\"Crisp<\/a>
Crisp & clear depiction of the transaction<\/figcaption><\/figure>\n

5. Every bank penalizes account holders that do not maintain a average quarterly balance<\/strong>, but no one conveys this information to patrons and neither can it be computed at home. This feature is a clear differentiator; such transparency enhances trust & adds to loyalty.<\/p>\n

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\"Project<\/a><\/dt>\n
Project Quarterly Average Balance<\/dd>\n<\/dl>\n<\/div>\n

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Suggestions:<\/strong>
\n1. The landing page can be a richer <\/strong>source of information when turned into a consolidated dashboard <\/strong>with data from various services:<\/p>\n