Its hard to live in the Middle East and not know about Shukran. After all, its the largest retail loyalty program in the Middle East & North Africa, and I’m proud to lead the program’s digital initiatives.
With 15 million members across 10 countries, thinking about scale has become a habit. And here’s how we solved the problem our members forgetting to carry their Shukran card or discount coupons. Read more about the launch at the Web Team’s Official Blog.
[Update 24-Jun-2016] The Shukran app’s very first time at The Loyalty Magazine Awards won us runner-up position in 2 categories: Best User Experience and Best Coupons Programme. Couldn’t be happier!
As a Web Team, we strive to deliver an awesome shopping experience for our customers and the last thing we want is for our members to miss out on a discount, or not be able to spend Shukrans when they’re not carrying their Shukran card.
Earlier this year, I became part of the Landmark Group’s Web Team, based out of Dubai. The team that started off being the digital custodian for group companies, is now leading the eCommerce and Omni-channel initiatives for the largest retail group in the region.
We’ve had our Android & iPad apps for a while now and for the last few months, we’ve been working on a brand new design that we’re rolling out through a brand new app for the iPhone. I had the opportunity to directly work with Savitar, our Business Head and Creative Director. With him involved, there was a ton to learn right from user experience to writing this blog post. Read more at the Web Team’s Official Blog.
It’s been an exciting time here at LandmarkShops. Over the course of the last year, we’ve worked hard to deliver a true Omni-Channel experience to our customers. We know how much our users love to shop on their mobile devices with our iPad and Android apps.
This week, I’ve had major releases for all products in my portfolio: the LandmarkShops iPhone app, a CMS-powered LandmarkRewards.in for our 7 million strong loyalty program in India, and an update to the Shukran Android & iOS apps. That’s a lot of action in just 6 months since I joined. I’m relieved and off to a vacation!
I am part of the Landmark Group’s Web Team and my Product Management portfolio includes leading mobile apps for LandmarkShops in UAE & India, and all digital engagement channels for Shukran – web, mobile, in-store engagement. More on LinkedIn