Its hard to live in the Middle East and not know about Shukran. After all, its the largest retail loyalty program in the Middle East & North Africa, and I’m proud to lead the program’s digital initiatives.
With 15 million members across 10 countries, thinking about scale has become a habit. And here’s how we solved the problem our members forgetting to carry their Shukran card or discount coupons. Read more about the launch at the Web Team’s Official Blog.
[Update 24-Jun-2016] The Shukran app’s very first time at The Loyalty Magazine Awards won us runner-up position in 2 categories: Best User Experience and Best Coupons Programme. Couldn’t be happier!
As a Web Team, we strive to deliver an awesome shopping experience for our customers and the last thing we want is for our members to miss out on a discount, or not be able to spend Shukrans when they’re not carrying their Shukran card.
To be very honest, I don’t see a reason why someone should stray away from innovation. Thinking ‘New’ keeps your idea muscle toned for tough challenges. But here’s 3 reasons why you should innovate all the time: not just on the professional front, but also in relationships. After all, as LinkedIn says, relationships matter.
1. Not all ideas from the past scale
There could have been some things that worked very well for you in the past. But everything changes with time, ideas get stale, and they won’t always scale to match the situation – if at all they still work. A 20 picture photo album might have made for a lovely Valentine’s day, but that does not mean that a 200-slide story board – full of pictures and promises – can save a relationship. You have to think fresh! Eat Subway if it takes that 🙂
2. Not all ideas click (plan for failure)
I once had to put some things together in a paper bag (like the McDonalds carry bag – sorry can’t think outside food), and snail mail it. I had to attach a note, and trying to be creative, I decided to use the inside of the bag. So, I cut the edges of the bag to make it one long sheet of paper (kinda rotulus), wrote the message on it (in black so it would be noticed) and stitched it back with tape. Outcome? It hit the trash can – unnoticed. I failed to deliver the message. Don’t be shy of failure, the world today is chasing failure, and the Tata’s are even giving out awards for failing. But make sure you have enough alternatives to compensate for the failure, without really having to start over.
Make yourself a promise: I will always have 5 alternate ideas or planned for 5 un-happy scenarios (what does not fall on the happy path) before executing an idea
3. Competition is catching up fast
Need I say more?
Innovate or perish. Sharpen your axe. Work out your idea muscle. Have coffee, or Subway, or whatever helps you think. Do something special for that special one: be it your better half or your project/product. It’s up to you to save it!
Marginalia: If you are planning to make them coffee, remember that if you make a heart with Hershey’s on it, it will sink. Instead, try rangoli (sprinkling) with coffee powder.
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