Ever since I’ve had a wife – my only one – from the advertising arena, I’ve developed a keen eye for commercials & hoardings. If you’ve been in Mumbai in the last month or so, there is no way you have missed the myriad of Housing.com banners extending for miles. Touching emotions is the magic bullet to successful campaigns in the Indian market. Housing did just that, and I feel it succeeded. But when I visited the portal, I felt it lacked the means to realize the dreams the hoardings had shown me, albeit a slick user interface.
Here is what I thought would’ve helped kick-start the #LOOKUP journey and rationalize the emotional appeal.
Each one of us keeps waxing and waning in the cyclic pattern called life. How we deal with extremes – the high and low points of life as we call them – is crucial to how well we get on to the next wave. The high points risk of making us rude, while the lows can be depressing. I’m not against emotions or letting them flow; but trouble is when emotions take over logic and lowers consciousness down to the individualist level.
I must’ve developed logical reasoning pretty early on. But I do remember becoming emotionally aware as I connected with more and more people over teenhood. More recently, I began training my mind to be self-aware – basically keeping a constant check on emotions to alarm the brain of a possible shift in the emotional equilibrium. Experts call this cognitive monitoring or being in the state of integral consciousness.
With this, my goal is to be fully conscious to count lemons as they come, and make my best attempt to make lemonade. I’m continually adding recipes of wisdom to improve the conversion rate. But at least, whenever a situation excites, perplexes, or angers me, I remind myself that the time has come! To Continue reading Living in a metaconscious state
Last Saturday, we ran a wedding marathon. You could take the ‘running’ literally as we moved between 3 corners of the city (traveling 75kms) in 8 hours. No doubt it was fun, meeting all the people you otherwise don’t see between their & their kids’ marriages. There is very little left to be written about weddings – each one sets a higher benchmark for the next. When one of my colleagues woke up to the fact that a marriage could cost anywhere between 8-12 lakhs, I choose to sleep again – alone! But there was something different about that day I want to share.
We were munching snacks at one of the venues when my mother pointed to a lady she thought she knew. It was a short, fair lady with curly hair; none that we had seen before. My mom insisted that she was almost sure, and ignoring our plea to rethink, went on to ask her. My brother escorted her as if she would’ve been executed for a wrong guess. As I watched from a distance, ma asked her a few questions that confirmed her suspicion, but it was little help for the lady. The moment she heard ma’s maiden name, she was struck awestruck! Continue reading The frigidity of online networks