Dubai. The entire city is a man-made miracle. Its a fine example of what great vision, honest leadership and innovative business models can build. Its beautiful, clean and safe as any city can possibly be. And we’re sad to leave!
Its hard to live in the Middle East and not know about Shukran. After all, its the largest retail loyalty program in the Middle East & North Africa, and I’m proud to lead the program’s digital initiatives.
With 15 million members across 10 countries, thinking about scale has become a habit. And here’s how we solved the problem our members forgetting to carry their Shukran card or discount coupons. Read more about the launch at the Web Team’s Official Blog.
[Update 24-Jun-2016] The Shukran app’s very first time at The Loyalty Magazine Awards won us runner-up position in 2 categories: Best User Experience and Best Coupons Programme. Couldn’t be happier!
As a Web Team, we strive to deliver an awesome shopping experience for our customers and the last thing we want is for our members to miss out on a discount, or not be able to spend Shukrans when they’re not carrying their Shukran card.
Long weekends are hard to find in the UAE. And with the weather getting better for a change, it was just the right time for camping. As amateurs, Balan & I picked up the entire kit from Lulu and packed it in the trunk. Yes, the camping list is planned for another post.
After a lazy start, we set on the road to Khasab via Ras Al Khaimah. We got a bit lost and instead landed on the road to Jabal Jais – the highest mountain in the UAE. It’s a 30 min detour that goes uphill through rocky mountains and serves a view from the not-so-high summit.
We headed back to RAK to join the coastal road and stopped by at a local bakery for a quick bite. The freshly baked pizza & assorted fatayer were just delectable – only to release that the delivery boy had baked them in absence of the chef 😉
Next stop was the border. On the UAE side, we had to park to get exit stamps. This is where they verify that the visa is eligible for visa-on-arrival in Oman. There’s an exit fee of 35Dh per head, only accepted via the e-Dirham card. So if you have one, carry it along. We were given a slip mentioning the number of people & vehicle number which we had to give at the UAE border exit.
We stopped again in about 100m at the Omani border to get our visas. Lucky for us, there were no queues. The visa fee of OMR 5 (~50Dh) is not accepted in Riyals, so we paid by card. A 30 day permit was stamped in exchange for the fee and a small form. Back in the car, Omani customs took a quick peep in the boot and let us go. 5 minutes in to Oman and the views were heavenly. We were just in time for sunset.
Earlier this year, I became part of the Landmark Group’s Web Team, based out of Dubai. The team that started off being the digital custodian for group companies, is now leading the eCommerce and Omni-channel initiatives for the largest retail group in the region.
We’ve had our Android & iPad apps for a while now and for the last few months, we’ve been working on a brand new design that we’re rolling out through a brand new app for the iPhone. I had the opportunity to directly work with Savitar, our Business Head and Creative Director. With him involved, there was a ton to learn right from user experience to writing this blog post. Read more at the Web Team’s Official Blog.
It’s been an exciting time here at LandmarkShops. Over the course of the last year, we’ve worked hard to deliver a true Omni-Channel experience to our customers. We know how much our users love to shop on their mobile devices with our iPad and Android apps.
This week, I’ve had major releases for all products in my portfolio: the LandmarkShops iPhone app, a CMS-powered LandmarkRewards.in for our 7 million strong loyalty program in India, and an update to the Shukran Android & iOS apps. That’s a lot of action in just 6 months since I joined. I’m relieved and off to a vacation!
I am part of the Landmark Group’s Web Team and my Product Management portfolio includes leading mobile apps for LandmarkShops in UAE & India, and all digital engagement channels for Shukran – web, mobile, in-store engagement. More on LinkedIn