MakeInIndia’s success at the Hannover Messe has been the talk of the town for a while. And truly so, it has made every Indian proud of the country’s vision. While the program is primarily meant to transform India into a manufacturing-driven economy, I do not see why it cannot be extended to everything we make in India – whether for export or domestic use.
All through my travels in Australia, I couldn’t ignore the promotion of products made in Australia, by Australian owned businesses – right down to bread and water.
Population is a double-edged sword. While population shrivels available resources, it itself is an important resource in industrialization. And India can use this abundant resource to its advantage, to make #MakeInIndia a reality. For this, I think it is key Continue reading Driving consumer passion to “Make In India”→
Don’t we all go crazy for brands? We have a favorite brand for everything – from cola to cars. We even brand people around us, by keeping names that are easier to remember and fun to call out. Then why don’t we brand the greatest moments of our lives?
Consider this: you went on a date that was really great – something that made you realize the meaning of ‘awesomeness’. Then why don’t you just go ahead and call it ‘Awesomeness Redefined’? Isn’t that sweet? ‘Date’ is just used as a homophone here; you can go on to brand every notable event in your life. And this need not be the good ones only, after all people have tagged Bloody Sunday & Black Friday (who knew that such a catastrophic day could leave people eagerly waiting on streets?).
And trust me, there are notable advantages of doing this:
It will make it easier to remember that event, thereby avoiding embarrassment & tirade that follows when you miss it
When it appears on your calendar, not only will it bring you a smile but it will also help restore the excitement
Its cryptic enough to be understood by anyone other than those involved, making it ideal for things that make you hide your head in the sand
It can be used as a good reason to get away. Think about it: When you’re celebrating that date 15 years hence & have to leave kids behind, you can disguise ‘awesomeness redefined’ as being anything else: from a live music concert to a food festival to a session on ‘better parenting’. And your kids won’t really mind you going for the last one 😉
So what brands have you created yet? And take my advice, bringing in an advertising professional in your life just to help you with this is simply an overkill. However, there could be other, better reasons to do so 😀