Jargon: Wedding test

In my reading I came across this funny thing called the wedding test. It involves checking for the male customer’s wedding ring when he’s shopping. The ring signals a very high likelihood that purchased goods will be returned on account of being dejected by the female partner. I’m not being a chauvinist or hinting how complicated & choosy women are, but its funny if this is now part of the sales curriculum. Sure that this makes Inside Sales far more challenging!

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